Balanced Scorecard software - Strategy2act
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Balanced Scorecard Designer - Best Practices and Case Studies

Learn more about possible application of Balanced Scorecard Designer and how this software helped companies across various industries to improve their performance. These case-studies cover the following areas - manufacturing, marketing and public relations, project management, finance performance, Human Resource management, Call-center performance.

Manufacturing with Balanced Scorecard

The case study on Sygnus Manufacturing Systems deals with the usage of a balanced scorecard approach in alleviating issues related to performance management in manufacturing firms. It also throws light on the best practices that need to be followed in using the BSC approach in manufacturing firms.

The study demonstrates the best processes that need to be followed while implementing the BSC strategy in a manufacturing firm and it lays stress on preliminary research and taking constituents into confidence before implementing of the BSC approach. Wide ranging discussions before implementing the strategy helps in identifying possible pitfalls and one can devise techniques for avoiding them when they are encountered. It also emphasises the need of conducting workshops and also shows the importance of post implementation guidance in the overall success of the BSC strategy in the organization.

One of the key areas it lays stress on includes the requirement to connect KPIs of different distributed teams with the strategic objectives of the firms. It also lays stress on performance mechanisms that encourage divisions to work as a seamlessly united business unit which scores highly in overall efficiency. The BSC approach also proves effectual in introducing standardization in processes and continuous improvement initiatives in the organization. Learn more about BSC and Manufacturing Case Studies.

Balanced Scorecard in Public Relationship - case studies

The case study on Sonic Communications aims at highlighting the benefits of using a balanced scorecard approach to streamline marketing strategies of the company in a holistic manner. It harps on the need for designing a structured framework for facilitating interaction between the marketing initiatives that are launched from the headquarters and their implementation at the local level. It also tries to deal with complexities that arise when a company is distributed across different geographical regions and have factor in differences in culture and preferences.

With respect to tailoring marketing strategies for local units, the BSC approach offers significant advantages like providing them with measurable goals to implement in their area of operations and then evaluating them in context of the global marketing aims of the company. Moreover predefined KPI metrics relating to advertising and branding can help marketers to identify reference points from where they can tailor their strategies. Metrics related to customer relationship management can help in establishing common procedures for ensuring customer satisfaction across different locations. The BSC approach also helps in eliminating the cultural gap that may was prevailing between the subsidiaries of the company and helps in constructing channels of communication amongst different teams. Learn more about BSC and Public Relationship case studies.

Project management and balanced scorecard - case study

The case study on Digitrack Solutions looks at improving project performance by using the Balanced Scorecard technique and demonstrates how it can be best used to achieve the desired objective of improving the overall efficiency. The BSC approach goes a long way in trimming down the operational costs by introducing an objective evaluation of the operational framework present in the organization. It also lays stress on designing a structure to facilitate productive communication within the various teams which are often spread across different geographical regions and yet work on the same project.

Implementing the BSC approach required a careful evaluation of the problem at hand and it started with designing a core team to evaluate the process. Training sessions were introduced to make employees aware of the performance evaluation process that the BSC was going to introduce. Next assessment meeting were also conducted evaluate the results of implementing the BSC technique across the organization.

Overall the BSC approach proved quite successful in improving the project performance and the performance data too was also shared with everyone so that they were aware of the results of their efforts. The BSC approach also harped on constant review of performance and strategies at nearly all levels of the project and this allowed the managers with the chance to revisit goals and strategies and modify them if needed. Learn more about balanced scorecard in project management.

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